Ainsley & Co.

Digital Marketing Specialist at Ainsley & Co.

Full-time Position in Fells Point
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Ainsley & Co. is looking for a Digital Marketing Specialist to join our growing team in Harbor East.

PRIMARY RESPONSIBILITIES

  • Research, build, launch and optimize digital marketing campaigns including social media, search engine marketing, email, reputation management and content marketing for clients across multiple industries.
  • Develop new campaign ideas, as well as optimizing and testing existing strategies.
  • Perform social media marketing audits.
  • Write copy for blog posts, research decks and presentations, email campaigns and other campaign elements.
  • A/B test landing pages, ad creative, copy, forms and other campaign elements to improve results and meet campaigns.
  • Complete keyword research and campaign targeting selection processes within Google AdWords/Bing for new campaigns and new business opportunities.
  • Conduct competitive research and digital competitive analysis for clients across multiple industries.
  • Write, schedule and distribute content in support of online reputation management, public relations and other promotional campaigns.
  • Coordinate with brand managers and client liaisons in execution of multi-channel campaigns
  • Analyze AdWords, Facebook and other advertising platforms to assess performance of campaigns on a daily and weekly basis.
    Create and deliver regular reports for internal team members and clients.

SKILLS REQUIRED

  • At least 1-2 years of relevant agency experience.
  • Experience planning, implementing and analyzing paid social campaigns from inception to optimization.
  • In-depth knowledge of marketing on all popular social networks.
  • Exceptional writing, editing and proofreading skills.
  • Experience with marketing automation platforms, ideally HubSpot and Pardot.
  • Experience with Salesforce is a plus.
  • Working knowledge of Google Analytics and other marketing measurement and management tools.
  • Understanding of SEO principles and best practices.
  • Comfortable in communicating campaign strategies and tactics verbally and in writing.
  • Ability to work in Google Docs, Excel, Word, and PPT.
  • General curiosity and the desire to learn about new issues and industries.
  • Enthusiasm for digital media and an overall positive attitude.

WHAT YOU CAN EXPECT

  • We are hardworking, open, honest, and kind. We support each other and our clients, and only work with clients and team members that share our values
  • Company-issued laptop (Mac or PC based on preference)
  • Employer-sponsored health insurance plan
  • 401(k) with 3% company match
  • 15 days Paid Time Off
  • 16 Paid Company Holidays (the normal ones, plus a few we make up and change each year!)
  • Personal development coaching and a training budget
  • An employee-led social events committee
  • An enthusiastic team to help you grow
  • A company that is growing quickly with opportunity for advancement
  • Flexible work environment
  • Fun, open office environment in Baltimore’s Harbor East neighborhood