The overall objective for this role is to develop partner marketing strategies and implement plans that enable effective marketing of Polycom products through our different channels of distribution and improve partner performance.
Whilst we have a high touch sales model in most countries, Polycom only sells through distribution. The dynamics of the voice and video business are different which present challenges in meeting the needs of the different sales models sometimes required. Additionally, the data, voice and video market is gravitating to a Unified Communications / Cloud delivery model which is changing the partner landscape and the opportunity for Polycom. Candidates for this role need to understand the dynamics of the UC and Service Provider marketplace and how the industry is moving from a product-centric to a solutions-and applications-centric model. The candidate should also be well versed with the tactics that may be involved to bring about marketing performance in support of business priorities.
The role will require some travel within the SEA region, however we expect all employees to use our equipment to collaborate both internally and with external parties, on a daily basis, and actively encourage this work ethic to save both costs and to work towards a greener planet.
Working with key internal stakeholders, described above, to understand sales imperatives so as to be able to align the territorys channel, sales & marketing objectives. This will include managing the Polycom Partner Programme, the associated marketing components within.
Lead and facilitate business and marketing planning between Polycom and its partners, which will include segmentation, targeting and positioning of the Polycom brand in key market segments in line with Partner capabilities.
Support the territory in programmatising local marketing activities, directed at the channel community. The role should avoid personalised or bespoke Partner activity, but rather taking what is available (campaigns, assets, tools, messaging) and convert/promote them as TO and THROUGH marketing assets for Partners.
Provide direction and inputs to the Polycom partners in the execution of their Polycom related marketing initiatives, to facilitate effectiveness and ensure that initiatives ultimately impact end user customers, growing pipeline in the channel and measuring their ROI.
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