Authored by: Paul
We all are aware of Artificial Intelligence, the hottest tech trend that has revolutionized the business world as well as mobile app startups. Big brands have started investing in AI technologies like DeepMind, Google’s $400 million acquisition with the motive to deliver exceptional customer experience. AI apps are no longer limited to digital assistants like Siri but it has been also used for various purposes. From supplying virtual assistants to providing robust customer support, AI has improved the overall online shopping experience for consumers. Many eCommerce firms are using AI-based technology to create deeply personal & highly customized experiences online.
Here are the top benefits of using AI that every eCommerce Web Development Company should be aware of:
Efficient Sales Processes
With the help of AI platform, organizations can collect, curate & manage data that is generated by users to retrieve information that will drive more sales by delivering exactly what they need from the site. Implementing AI helps in analyzing the entire catalog to filter items that will be ideal for the customer’s needs.
Better Search Feature
Users don’t want to waste time in typing to search for items they need to purchase. With the visual search, an AI-powered functionality helps in evaluating pictures submitted by users to find all the comparable items. Also, more consumers are looking forward to voice search where they can order directly using voice-controlled devices.
More Personalized Experience
Though AI is something that has dehumanize customer interactions, this technology has helped brands in providing consumers with highly customized personalized experiences. It can handle a huge amount of data to uncover customer buying patterns, purchase habits for an exceptional experience that hooks customers deeply.
Opportunities for AI developers
AI has influenced greatly in the app development market driving new possibilities & opportunities for developers also. Many startups & tech brands are hiring developers for AI apps to provide a seamless experience to users with intelligent tactics that figure out user preference based on their evolving needs.
One thing is clear, AI technology is here to stay & it will impact the eCommerce industry to the huge extent in the coming years. It not only enables businesses to provide a personalized experience for customers without relying on manual labor but also helped sellers to boost sales by engaging right products at the right time. Though there are many Web Development Company that have started using AI concept in their apps to provide better personalization, some are still unaware of these benefits. ComScore also predicts that 50% of all web searches will be voice-activated by 2020. If you haven’t started using AI for your business, it’s the time to implement one to reshape your business with better results.