Startup Advice: Don’t waste money on an expensive prototype


Authored by: Mark Chu, SmartLogic

The first step to building a successful product is creating a prototype of the idea you've come up with. At SmartLogic we believe in low-fidelity prototyping.

Our clients often have tight timelines, so having a process that can iterate more quickly is beneficial. A flashier mock-up can be expensive, and going straight from concept to polished prototype means it’s unlikely to reflect your final product anyway.

Why Spend Time Prototyping at All?

A good prototype will save you money, plain and simple. Your prototype will convey what the product is going to do and what it’s going to look like so you can get feedback from key stakeholders, without actually requiring the time or resources you’d need to build the actual final product.

It may be obvious to you what the product is going to do, but a prototype better translates that vision to investors, colleagues, and the development team that is building it.

This is especially beneficial if you don’t consider yourself very technical. When the product idea is fleshed out visually for the first time, our clients often discover new things about what they want, such as how they want it to work or how they want it to look.

Head to the SmartLogic blog for more advice on prototypes.