Authored by: Jatin Dudhat
SEO (Search engine optimization) is an elemental part of digital marketing strategy. SEO in digital marketing is a part a separate channel without SEO digital marketing is an incomplete. SEO or Search engine optimization is the name given to activity that attempts to improve search engine ranking – including Google, Bing, Yippee, Yahoo and other web search tools. Also in SEO, There are some important tips for improving your search engine ranking. Read the following important tips to improve your search engine ranking in SERP (Search engine result page).
(1.) Targeting the right keywords
Most important first work in SEO is a select targeted Keyword. All SEO researchers begin with a targeted keyword. Taking into account recent searches and analysis, the keyword can easily determine by some free google product and other paid tools like Google Ad Words, Google keyword planner etc. you always choose primary and secondary keywords because few keyword has the highest volume this will be your primary keyword and few keywords has the lower volume so, these will be your secondary keywords. So you create always 500 up targeted keyword list.
(2) Unique and quality content
Content is the second factor in SEO. But content should be always unique and quality content. Also in simple content is an ideal approach. Site content must be basically and the reader should be understood easily. You should provide value to the reader with your engaging content. When readers spend more time on your site your bounce rate decrease and Google will increase in rank. So if you want your visitors to spend more times on your site and Google increase site rank so you provide unique and valuable content.
(3.) Meta tag
Meta tags are the HTML keywords that don’t appear on the search engine result page(SERP) but only in the code of your page. “Title tags” they show up in google as the links and “description tags” show up as the line under the link. Your meta tags should include all the suitable keywords related to your content. You can indeed improve your site ranking by researching well for keywords to be used in meta tags (Meta title, Meta Description). Meta title tag and meta description tag also should be unique.
(4.) Social media networks
Here are a wide number of users over many social networking channels and as a startup. Many people use social media sites like Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram, tumbler etc. Facebook is most important in all social networking sites. You can increase your site traffic and increase your site rank staying with the social network. Again participation in social sharing sites is necessary if you have don’t have any social media account and fan page so you are not building up a network that can help share your content, site, and brand.
(5.) Mobile Friendly
The World is progressively mobile- oriented, it has become important that your site is mobile friendly, if your site is not or not properly available for mobile users, you are going to decrease ranking in the search engines. Google also uses the mobile version of the site to resolve its ranking. If your site doesn’t mobile friendly or, if you present fewer details on your mobile site, you will not be getting good ranking. If you don’t have a mobile version of your site yet, so you can make your site quickly mobile friendly and get high rank your site.
(6.) Follow marketing strategy
Marketing strategy has the crucial goal of increasing visitors. Marketing strategies cover everything from Pay per click (PPC), Search engine marketing (SEM), Public relations (PR) & the much more. SEO strategy should be your first step when creating an SEO marketing plan, if you don’t already have a strategy laid out, start basic and make marketing plan after you have the chance to see how it’s working
So now you are aware of what to look out for start the best SEO project. If you follow this technique so you provide Best SEO Service. and if you work in Best SEO company so follow this technique and make your career best.